These three Seoul pop-ups feature an Ascendance of a Bookworm collaboration café in Sinchon, AP Beauty skincare experiences in Yeouido, and Lovelybon character merchandise in Jamsil. Information is current as of November 2, 2026. Lovelybon ends on November 8, and the café continues through November 11. AP Beauty ends on November 4, but The Hyundai Seoul is closed on November 2, leaving November 3–4 for a visit.
Ascendance of a Bookworm × Moaeku Collaboration Café (책벌레의 하극상 X 모애쿠 콜라보 카페)
This collaboration brings the story’s world into a café with character merchandise. Announced items include acrylic dioramas, multi-purpose cleaners, title pin badges, and scripture-themed passport cases. Check the reservation notice for the conditions governing café use and merchandise purchases.
Find MOAE on basement level 2 of Hyundai Department Store Sinchon U-PLEX. The passage inside Sinchon Station Exit 1 provides access to the department store’s basement level 2. Although the event lists daily hours, check department-store closure dates and whether U-PLEX is operating on your intended visit date.
- Dates: October 27–November 11, 2026
- Hours: Listed daily hours, 10:30–22:00
- Venue: MOAE, B2, Hyundai Department Store Sinchon U-PLEX
- Subway access: Sinchon Station, Exit 1
Map: Naver Map · Google Maps
AP Beauty M.D. Clinical Lounge (에이피 뷰티 M.D. 클리니컬 라운지)
The pop-up offers skincare product trials and private beauty classes. Featured products include the Rejuvenating Booster Shot M.D. Serum, Dual Repair Lift Cream, and M.D. Dual Repair Lift Cream Neck Mask. Check Amorepacific’s official event announcement, linked in the FAQ, for class participation arrangements and purchase conditions.
An underground passage near Yeouido Station Exit 3 leads into the department store’s basement level 2; the pop-up itself is upstairs on the first floor.
- Dates: October 27–November 4, 2026; closed November 2
- Hours: Remaining operating dates, November 3–4, 10:30–20:00
- Venue: The Hyundai Seoul, 1F, in front of Gate 3
- Subway access: Yeouido Station, Exit 3
Map: Naver Map · Google Maps
Lovelybon Pop-Up (러블리본 팝업)
Browse merchandise featuring Chiikawa, My Melody, Hello Kitty, and Korilakkuma. The purchase-verification event asks customers to post their on-site purchase on Instagram Stories or their feed, then leave a participation-completed comment on the event post. Story entries need a verification record, such as an account tag or screenshot, so they remain verifiable after the story disappears.
A drawing and announcement are scheduled for November 9, the day after the pop-up ends. One participant will receive a Chiikawa wind-up figure. Check Lovelybon’s official Instagram event notice for participation conditions.
- Dates: October 26–November 8, 2026
- Hours: Daily, 10:30–22:00
- Address: Lotte World Mall, 2F, 300 Olympic-ro, Songpa-gu, Seoul
- Subway access: Jamsil Station, Lines 2 and 8
Map: Naver Map · Google Maps
FAQ
Where can I find the collaboration café’s reservation information?
The official event announcement links to Naver Booking for advance reservations.
Who receives AP Beauty’s gifts and lucky-draw opportunity?
These benefits are announced for program participants, including a lucky draw with a guaranteed prize. The official event announcement provides information about the program.
What parking charges are listed for the Sinchon café’s department store?
The first 30 minutes are free, followed by 1,000 won per 10 minutes.
Source
Information from PLATZLAB eX blog (Korean), Nov 2, 2026.
