Catch Seoul’s Character Pop-ups: Pokémon, Star Wars, Cookie Run & More This June

Are you looking to dive into unique cultural experiences and grab some exclusive merch while you’re in Seoul? This June, the city is buzzing with a fantastic array of character pop-up stores, offering everything from immersive themed exhibitions to delightful collaboration cafes. Whether you’re a long-time fan of these global franchises or just curious to see what’s trending in Korea, these limited-time events are perfect for unique photo opportunities, souvenir hunting, and experiencing the vibrant local pop culture scene.

Overview

Seoul’s pop-up scene is constantly evolving, but some character events offer a more extended run, making them ideal for planning your itinerary. This guide focuses on a selection of captivating character and IP-themed pop-ups across Seongsu (성수), Seoul Forest (서울숲), Jamsil (잠실), and Sinchon (신촌) that are scheduled to run until June. You’ll find beloved characters like Pokémon, the epic universe of Star Wars, the adorable world of Cookie Run, and even the charming anime Kamisama Kiss.

Each pop-up offers a distinct experience, from large-scale themed environments with numerous photo zones and exclusive merchandise to cozy collaboration cafes featuring special menus and unique perks. Given the temporary nature of these events, remember that details like operating hours, merchandise availability, and entry methods can change frequently. Always double-check the official websites or social media channels of the respective pop-ups before your visit.

A Note on Dates: The source material for these pop-ups specifies dates extending into 2026 (e.g., “until June 21, 2026”). While this seems unusual for typical pop-up durations, we are presenting the dates exactly as provided in the original Korean information. We highly recommend checking the official channels linked below for the most current and confirmed information, as there may be an intention for recurring events or a general forward-looking statement in the source.

What to Expect: A Closer Look at Each Pop-up

1. Pokémon Ditto Playground (포켓몬 메타몽 놀이터 – Pokémon Metamong Noriteo) in Seongsu

Get ready to immerse yourself in the adorable world of Ditto! This pop-up, part of the larger Pokémon Mega Festa 2026 event, is a must-visit for any Pokémon fan. The Ditto Playground is centered around the charming transforming Pokémon, offering a multi-faceted experience.

You’ll find an engaging exhibition showcasing various Ditto-themed displays, alongside a dedicated store brimming with exclusive merchandise (MD) featuring Ditto. Imagine shelves filled with plushies, stationery, and other collectibles you won’t find anywhere else. There are also fun photo zones where you can snap memorable pictures with Ditto, gacha machines for a thrilling surprise, and even a special exhibition zone for Pokémon cards. A takeout-focused Ditto Cafe offers themed beverages and treats to complete your visit.

Location: Seoul, Seongdong-gu, Seongsu-iro7ga-gil 9 (서울 성동구 성수이로7가길 9).
Nearest Subway: Seongsu Station (성수역) (Seoul Subway Line 2), about a 10-15 minute walk.
Dates: May 1, 2026 – June 21, 2026
Hours: 10:00 – 21:00
Tip: Seongsu (성수) is a trendy neighborhood known for its cafes and unique shops. If you’re planning to visit on a weekend and your main goal is to take photos and buy merchandise, consider going in the morning or on a weekday to avoid potential long wait times.

2. Pokémon Secret Forest (포켓몬 시크릿 포레스트 – Pokémon Secret Forest) in Seoul Forest

Combine a relaxing stroll through Seoul Forest with a delightful Pokémon adventure! The Pokémon Secret Forest, also part of the Pokémon Mega Festa 2026, offers a more open, garden-style experience. This outdoor pop-up is perfect for families with children or friends looking for a casual and charming outing.

As you wander through the picturesque Seoul Forest (서울숲), you’ll organically encounter various Pokémon-themed photo zones and a dedicated store zone. It’s less about a confined indoor space and more about discovering Pokémon elements integrated into the natural beauty of the forest. Imagine posing with your favorite Pokémon characters amidst lush greenery, making for unique and picturesque souvenirs.

Location: Seoul, Seongdong-gu, Seoul Forest Ginkgo Tree Path (서울 성동구 서울숲 은행나무길).
Nearest Subway: Seoul Forest Station (서울숲역) (Suin–Bundang Line), directly adjacent to the park.
Dates: May 1, 2026 – June 21, 2026
Hours: 12:00 – 19:00
Tip: Given its proximity and shared theme with the Ditto Playground, these two Pokémon pop-ups make a great combined day trip. The outdoor nature of the Secret Forest makes it a pleasant activity, especially before the peak summer heat.

3. STAR WARS: ABOVE THE GALAXY (스타워즈 X 서울스카이 전시 – Seutaworeujeu X Seoulseukai Jeonsi) at Seoul Sky

Ascend to new heights and experience the epic saga of Star Wars at the Seoul Sky (서울스카이) observation deck! This collaboration, titled “STAR WARS: ABOVE THE GALAXY,” transforms the journey to and experience at one of Seoul’s highest viewpoints into a galactic adventure.

From the Welcome Zone on B1, you’ll find character installations and thematic decorations that immerse you in the Star Wars universe. As you move through different sections of the Seoul Sky observation deck, the Star Wars narrative unfolds around you. This isn’t just about merchandise; it’s about seeing the stunning Seoul cityscape through a Star Wars lens. You can capture incredible photos with iconic characters and backdrops, all while enjoying panoramic views.

Location: Seoul Sky (서울스카이), Lotte World Tower (롯데월드타워).
Nearest Subway: Jamsil Station (잠실역) (Seoul Subway Line 2 & 8), connected underground to Lotte World Tower.
Dates: April 10, 2026 – June 28, 2026
Hours: Check Seoul Sky official website for daily operating hours, which can vary.
Tip: This pop-up is best enjoyed as part of the overall Seoul Sky observation deck experience. During the day, you get clear views of Seoul’s urban sprawl, while in the evening, the city lights combine beautifully with the Star Wars thematic lighting, creating a fantastic date night setting. Always check Seoul Sky’s official website for ticketing and operation details before visiting.

4. Lotte World Aquarium X Cookie Run (롯데월드 아쿠아리움 X 쿠키런 – Rotteworld Akwariumeu X Kukireon)

For a whimsical underwater adventure, the Lotte World Aquarium (롯데월드 아쿠아리움) has teamed up with the beloved Cookie Run characters. This collaboration offers a unique blend of marine life exploration and the charming world of Cookie Run.

Instead of a standalone pop-up, this is an integrated experience where the aquarium’s existing exhibits are enhanced with Cookie Run elements. As you journey through the aquarium, you’ll discover Cookie Run characters and themes interwoven into the displays, creating a delightful surprise for fans. It’s an excellent option for families with children, offering an engaging way to explore marine life while encountering their favorite cookie heroes. Being located within the Lotte World Mall (롯데월드몰), you’ll also have easy access to dining and other amenities.

Location: Lotte World Aquarium (롯데월드 아쿠아리움), Lotte World Mall.
Nearest Subway: Jamsil Station (잠실역) (Seoul Subway Line 2 & 8), connected underground to Lotte World Mall.
Dates: March 27, 2026 – June 7, 2026
Hours: Check Lotte World Aquarium official website for daily operating hours.
Important Note: This collaboration is the earliest to end among the listed pop-ups. If you want to experience the Cookie Run fun, make sure to plan your visit before June 7, 2026!

5. Kamisama Kiss X Omake Collaboration Cafe (오늘부터신령님 X 오마케 – Oneulbuteo Sinnyeongnim X Omake) in Sinchon

Fans of the popular anime Kamisama Kiss (오늘부터신령님) won’t want to miss this special collaboration cafe at Cafe Omake (카페 오마케) in Sinchon (신촌). Unlike the larger themed exhibitions, this pop-up focuses on a cozy, fandom-oriented cafe experience.

Here, the main attractions are the exclusive collaboration menus, special merchandise (MD), and unique purchase benefits. You can enjoy themed drinks and desserts inspired by the anime, collect limited-edition goods, and possibly receive special photo cards or other giveaways with your purchases. It’s a perfect spot to gather with fellow fans, soak in the atmosphere, and add some exclusive items to your collection.

Location: Cafe Omake (카페 오마케), B2, U-PLEX, Hyundai Department Store Sinchon (현대백화점 신촌점 U-PLEX 지하 2층).
Nearest Subway: Sinchon Station (신촌역) (Seoul Subway Line 2), directly connected underground to U-PLEX.
Dates: April 24, 2026 – June 24, 2026
Hours: Check Cafe Omake or Hyundai Department Store Sinchon official channels for specific operating hours, which typically align with department store hours.
Tip: Collaboration cafes, especially for popular anime, can draw crowds. Be prepared for potential wait times, particularly during peak hours. If you’re after specific merchandise or purchase benefits, check their official social media channels for stock updates before heading out, as popular items can sell out quickly.

6. Loct Pop-up (룩트 팝업 – Lukteu Pop-eop) in Jamsil

While not a character IP pop-up, the Loct (룩트) pop-up in Jamsil is worth mentioning as a complementary stop if you’re already in the area for the Star Wars or Cookie Run events. It’s an F&B (food and beverage) pop-up that can easily be integrated into your Jamsil itinerary.

This pop-up provides a convenient spot for a quick snack, coffee, or meal before or after your main character-themed activities. It’s a great way to refuel and relax without having to venture too far.

Location: Seoul, Songpa-gu, Olympic-ro 300 (서울 송파구 올림픽로 300). This address corresponds to the Lotte World Mall area.
Nearest Subway: Jamsil Station (잠실역) (Seoul Subway Line 2 & 8).
Dates: April 7, 2026 – June 30, 2026
Hours: Check official channels for Loct or Lotte World Mall for specific operating hours.
Tip: Consider this a handy stop for a coffee or a light bite in between your Star Wars experience at Seoul Sky and your visit to the Cookie Run Aquarium.

Recommended Itineraries

To help you make the most of your time, here are some suggested itineraries combining these pop-ups:

Seongsu & Seoul Forest Pokémon Expedition

This itinerary is perfect for dedicated Pokémon trainers and those who enjoy a mix of urban trendy spots and nature.

Start your day at the Pokémon Ditto Playground in Seongsu for photo ops, exhibition viewing, and exclusive merch. Aim for a morning visit, especially on weekdays, to beat the crowds.
Afterward, take a short trip to Seoul Forest and explore the Pokémon Secret Forest, enjoying the outdoor exhibition and photo zones.
Conclude your day with a leisurely stroll through Seoul Forest or explore the myriad of unique cafes and shops that Seongsu is famous for.
Note: Both Pokémon pop-ups run until June 21, 2026, giving you ample time. Remember that Seoul Forest can get warm, so consider visiting during cooler parts of the day.

Jamsil Day of Adventure

Jamsil is a hub of entertainment, making it easy to string together several activities.

Begin with a thrilling visit to STAR WARS: ABOVE THE GALAXY at Seoul Sky, combining breathtaking views with a sci-fi adventure.
Head downstairs to the Lotte World Aquarium X Cookie Run for a charming underwater journey. This is a fantastic option if you’re traveling with kids.
Take a break at the Loct Pop-up for some refreshing food and drinks.
End your day with a meal or coffee at one of the many restaurants and cafes within Lotte World Mall.
Important: The Lotte World Aquarium X Cookie Run collaboration ends on June 7, 2026, so prioritize this part of the itinerary if you want to catch it!

Sinchon Anime Cafe Experience

For fans of Kamisama Kiss or those looking for a relaxed cafe experience.

Visit the Kamisama Kiss X Omake Collaboration Cafe in Hyundai Department Store Sinchon’s U-PLEX for themed menus, merchandise, and special benefits.
Spend some time exploring the Hyundai Department Store Sinchon itself.
Afterward, wander through the lively streets of Sinchon (신촌) or venture into nearby Yeonnam-dong (연남동) for more unique cafes and shops.
Tip: Always check the cafe’s official social media for real-time updates on merchandise stock and any changes to entry requirements before your visit.

Practical Tips for Your Visit

Always Verify Details: Pop-up stores are temporary and dynamic. Crucially, as mentioned earlier, the source material indicates dates in “2026.” While we’ve included these dates as per instructions, it’s highly advisable to confirm all dates, hours, and entry procedures directly on the official websites or social media channels for each specific pop-up just before your visit to avoid any disappointment.
Beat the Crowds: Weekends, especially Saturday afternoons, tend to be the busiest. If you’re looking for a more relaxed experience, aim for weekday mornings or early afternoons.
Payment Methods: Most pop-up stores and collaboration cafes in Korea are cashless or prefer card payments. Ensure you have a credit card that works internationally or a Korean debit card.
Transportation: Seoul’s subway system is efficient and extensive. Use apps like Naver Maps or KakaoMap for the most accurate public transport directions.
Merchandise Stock: Popular items and limited-edition goods at character pop-ups can sell out quickly. If there’s something specific you have your heart set on, arriving early or checking for stock updates online is recommended.
Photography Etiquette: While most pop-ups are designed with photo zones in mind, always be mindful of others and any specific rules regarding photography, especially in crowded areas or inside stores.